For emphasis in a sentence, where should an important idea appear?

The placement of an important idea at the start or the end of a sentence is effective for emphasizing that idea. This technique draws the reader’s attention and enhances their retention. When an important concept is introduced at the beginning, it sets the stage for the information that follows, allowing it to resonate more deeply. Conversely, placing it at the end serves as a powerful conclusion that leaves a lasting impression. This strategic positioning leverages the natural flow of reading; the reader is likely to remember what they read last or what first captured their interest.

Other placements, such as in the middle of the sentence, do not carry the same level of emphasis because they can become lost within the flow of additional words and details, potentially diluting the impact of the important idea. Therefore, opting for placement at either the start or end effectively highlights key messages in a way that is likely to resonate with the reader.